SEO case study – HK Christians

Who They Are

HK Christians (hkchristians.net) is a dating network for Christians in Hong Kong. It has been running since 2006.

Their business model is providing a platform for single christians to meet each other. They do so through an online dating platform, along with some in-person events every few months, and with revenue being membership subscriptions and event attendance fee.

They were doing pretty well with the events, drawing 50-80 people for smaller events, and 100+ people for their bigger events.

Their online web app takes subscription fee, but has had very few subscriptions over the years.

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